The Digital Sales Funnel

The Digital Sales Funnel

FollowFollowFollowFollowFollow Don’t make your customer ask for directions. Unfortunately, most businesses leave navigating the path to purchase up to their customers. This is a mistake you cannot afford to make. You will lose countless customers to other businesses...
Our Top 5 Digital Marketing Channels

Our Top 5 Digital Marketing Channels

FollowFollowFollowFollowFollow Your cell phone buzzes and there’s a push notification from an app. You go to your computer and there are 37 new emails in your inbox. You drive down the highway and see a billboard advertisement for Levi Jeans and you hear a radio ad...
How To Run A Successful Marketing Campaign

How To Run A Successful Marketing Campaign

FollowFollowFollowFollowFollow The three core departments of a business are administration, accounting/finance, and marketing. Every department has its own processes and objectives. Typically, marketing departments focus on running various marketing campaigns aimed at...
How To Select Your Target Market

How To Select Your Target Market

When I (Tyler) was in my intro to business class in college, I heard an excellent analogy for a business’ target market. A target market is like a pumpkin pie. The pumpkin pie is distinct from other types of pies in terms of flavor (i.e. it does not taste like an...