Make it easy to use
One of the best ways to ensure that people don’t buy your products is to make your products hard to find. Consumers are busy with their lives and don’t want to waste time scrolling through various webpages hunting in vain. Make sure every product is clearly labeled, and consider the great value of an intuitive search function that can successfully track down specific products. Site visitors need to be able to navigate your site, so your e-commerce website design should ensure that everything is well-organized and pretty self-evident.
Make it visually appealing
We’ve said it before and we’ll say it again: ugly websites are a problem for customers and site owners alike. Potential customers who are just giving a casual glance at each site on the SERPs will instantly note the difference between a well-crafted aesthetic appeal and a barebones page with lame fonts and bland colors. It’s worth taking the time to make your e-commerce website design visually appealing and consistent with your brand.
Make it urgent
One strategy for increased sales is revealing how much of a product is left in stock. If you’ve ever visited a website and are unsure if you want to buy their product, think about how much your indecision is affected by that little note that says only four of the product are left! Revealing scarcity is a great way to build urgency. The indecisive customer can often be swayed by seeing how few products are left, so an e-commerce website design that shows product scarcity can help drive sales.
Make it mobile
Like we’ve said before, mobile is taking over. It’s not as though people never use desktops anymore, but each new generation is more and more dependent on their mobile devices. That said, make sure your e-commerce website design is mobile optimized. You’ll likely lose a huge chunk of your potential clientele if they’re unable to buy your products on their phones!
Make it easy to maintain
This one is more for you than your clients, but it’s still important. Don’t forget about website maintenance. Website performance monitoring, website infrastructure monitoring, and change control can all help keep your website running smoothly and effectively. Don’t just put up your site and then forget about it—your site must be operational and performing well at all times. Your e-commerce website design should factor in the importance of ongoing maintenance and updates.
Want To Level Up Your Marketing In 3 Easy Steps?
Then check out our latest downloadable resource "3 Ways To Level Up Your Marketing Right Now". It's completely free and it will teach you the basics of a brand story, web design, and email nurturing. Head over to our landing page to get the FREE PDF today.