E-commerce isn’t like mullets. Mullets were, in one legendary time period, all the rage. Until that is, pretty much everyone decided they were silly looking and shouldn’t be sported proudly by the masses. Mullets were a pretty short-lived trend. E-commerce, on the other hand, has only gained prominence over time, and will undoubtedly continue to grow. It can provide some significant opportunities, but these opportunities are only possible if you have a good e-commerce website design. A bad site can be a serious obstruction to your success, so here are a few tips for e-commerce website design to help you triumph.

Make it easy to use

One of the best ways to ensure that people don’t buy your products is to make your products hard to find. Consumers are busy with their lives and don’t want to waste time scrolling through various webpages hunting in vain. Make sure every product is clearly labeled, and consider the great value of an intuitive search function that can successfully track down specific products. Site visitors need to be able to navigate your site, so your e-commerce website design should ensure that everything is well-organized and pretty self-evident.

Make it visually appealing

We’ve said it before and we’ll say it again: ugly websites are a problem for customers and site owners alike. Potential customers who are just giving a casual glance at each site on the SERPs will instantly note the difference between a well-crafted aesthetic appeal and a barebones page with lame fonts and bland colors. It’s worth taking the time to make your e-commerce website design visually appealing and consistent with your brand.

Make it urgent

One strategy for increased sales is revealing how much of a product is left in stock. If you’ve ever visited a website and are unsure if you want to buy their product, think about how much your indecision is affected by that little note that says only four of the product are left! Revealing scarcity is a great way to build urgency. The indecisive customer can often be swayed by seeing how few products are left, so an e-commerce website design that shows product scarcity can help drive sales. 

Make it mobile

Like we’ve said before, mobile is taking over. It’s not as though people never use desktops anymore, but each new generation is more and more dependent on their mobile devices. That said, make sure your e-commerce website design is mobile optimized. You’ll likely lose a huge chunk of your potential clientele if they’re unable to buy your products on their phones!

Make it easy to maintain

This one is more for you than your clients, but it’s still important. Don’t forget about website maintenance. Website performance monitoring, website infrastructure monitoring, and change control can all help keep your website running smoothly and effectively. Don’t just put up your site and then forget about it—your site must be operational and performing well at all times. Your e-commerce website design should factor in the importance of ongoing maintenance and updates.

Your e-commerce website design will either be a help or a hindrance to the success of your business. Take the time to ensure your e-commerce website is easy to use, visually appealing, urgency-building, mobile optimized, and easy to maintain—you won’t regret it.

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