A link is worth a thousand words
Link Building has been a core factor in making a website search engine friendly for a long time, and this won’t be changing anytime soon. This is because you can tell a lot about a website by looking at who is linking to it, and who they are linking to.
Effective link building tells search engines what a page is about and gives it authority on its topic. External links can also bring tremendous value to its users, bringing greater depth than its content initially could.
External Links: Inbound and Outbound Linking
For starters, inbound linking is when another website chooses to link their website with yours. Outbound linking is the opposite when you choose to link your site with someone else’s. Both inbound and outbound links bring value to a page’s SEO, but they have different purposes.
Inbound links (aka backlinks) speak directly to your page’s authority. It’s like getting a reference from someone who has experience in a field you are trying to enter. If someone credible vouches on your behalf you gain credibility in the eyes of his network, and the same goes for credible websites linking with yours.
Outbound links do an exceptional job of telling Google what your page is about and specifically what keywords are associated with it. You should be linking to pages with similar content to yours that already have domain authority.
Check out our other article on SEO for a little more info on the value of building links into your copy.
Internal Link Building Strategy
Internal links are links within one website to other pages on the same site. In this link building strategy, you have control over the content of the page you’re linking to, and the anchor text of the link itself. This allows you to truly target specific keywords for your site by adding them to both the content of the page you are linking to, as well as the anchor text of the link itself.
Although internal links may not give you the same authority an inbound link would, it still provides a great way to add quality links on your site. The value of this strategy comes from the level of control you have over the entire process.
Word stream has some awesome content further outlining quality link building for SEO.
Make Sure to Manage Your Website’s Inbound Links!
If you’re not careful, the SEO of your site can be harmed by negative links to it. You need to watch out for sites linked to yours that have nefarious content on them or have low authority with keywords unrelated to your page. Google will associate their reputation with yours, bringing down your overall search ranking and domain authority.
Fortunately, if you have Google Search Console connected to your page (as you should) you can view all links to and from your website. They also provide a way for you to purge any unwanted links, which removes the negative connection to your site.
Implementing an intentional link building strategy can do a lot for gaining domain authority and boosting a page’s SEO. Overall, link building is relatively easy. It just takes time to find valuable outbound links and manage your inbound links – an investment that is well worth it.
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