First Of All, What Are Local SEO Services, Exactly?
From a business standpoint, local SEO services help Minneapolis consumers find local businesses. Simple as that. SEO, or search engine optimization, is the ongoing process of creating, amending, and linking web content to make the content indexable (searchable) and appealing to search engines.
SEO is meant to be a component of your overall marketing strategy and it is useful for driving more qualified traffic to your website. We’re all familiar with this process on the consumer side. We have an interesting thought or question, we turn to Google, and enter our query into the search box. Then Google lists millions of web pages (and sometimes even some map listings of nearby solutions to our problems) that it deems relevant to our search query. We click on the top 1-3 results and find our answer. Boom! That’s how search engines work on the consumer side of things.
On the business side of things, however, local SEO services provided by marketing specialists can optimize your web page content to appear in search results that are relevant to a nearby searcher’s query. Meaning, it can help you capture the attention and curiosity of your local market.
For example, say your local business sells running shoes. You can optimize your web page content so that when a consumer searches “running shoes,” your website pops up as a local ranking. This leads to more visibility for your local business and more sales.
What Is The Search Engine Optimization Process?
Great question! Glad you asked. There are two major tasks to search engine optimization. There’s on-site optimization and off-site optimization.
On-site SEO consists of optimizing your on-page web content for certain keywords related to your business or target audience. Some examples include updating the page title and slug, so your specific keywords appear in those places. That way, search engines show your content to relevant searchers.
Off-site SEO consists of link building from relevant and credible websites. Simply put, off-site SEO consists of getting other websites to link back to your website. This is a major way that Google ranks content and many SEO experts point to this as a major ranking factor for search engines. Google believes that the more credible and relevant a certain webpage is to a topic the more websites will link to that webpage.
To sum up the search engine optimization process, SEO requires a hefty dose of technical on-site work and strategic off-site work.
Search Engine Optimization Or Search Engine Marketing? What’s The Difference?
Again, glad you asked! The SEO process aims to display your business page web content in organic search results (i.e. non-paid search results; free) and the SEM process aims to display your web content in the paid section of search results (on the first page of search results).
SEO is a lengthier process but leads to more qualified leads whereas SEM tends to be more immediate and reaches more consumers. Our point is that SEO and SEM work best in tandem with one another.
If you want to check the status of your website’s SEO health, give our free SEO audit tool a try. It’s located in the navigation bar at the top of this web page. The tool will crawl your website and send you a free report via email. How simple!
If you’re interested in hearing about what we have to say about your SEM needs, then check out our article on PPC management.
Questions? Feel free to reach out to us via email or Twitter. We love a good conversation.
We wish your online marketing well.
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