Searching For A Minneapolis PPC Management Agency?
You’ve probably heard of a pay-per-click campaign or using Google Ads to reach new customers. You may have even discussed campaign management with a Minneapolis PPC management agency (though perhaps their prices were outrageous…). You’ve also probably tried to set one up yourself and realized it can be a little difficult.
Though this can be discouraging you don’t need to give up on pay-per-click! Search engine marketing is useful for reaching potential customers when their intent to purchase is highest. All a profitable PPC campaign needs are the right message, medium, and a well-targeted audience (as well as some good ‘ole optimization).
These are things that we’d be happy to help guide you through.
But before that, it’s imperative that you understand your basic pay-per-click product or service needs.
There are so many digital marketing agencies in Minneapolis! And many of these agencies would be happy to run pay-per-click campaigns for you. The question is, “Who do among these agencies is competent enough?”
This is where our guidance comes in.
Think through the next two questions before you hire a Minneapolis PPC management firm to run an AdWords (now Google Ads) campaign for you.
Google Ads, Bing Ads, Or Something Else?
The two major search engines are Google and Bing (although Google owns somewhere around 65% of the search market). Both platforms offer paid search advertising services.
The question is, “Which search engine do I advertise on to reach my target audience?” With Google, yes, you will reach more people, but you will encounter much more competition.
The opposite is true with Bing. And we have personally seen impressive results from Bing PPC campaigns.
Regardless, you will want to work with a digital marketing agency that has experience with both search engines and sees the value in both as well.
Paid Search Or SEO?
I’m sure you’ve wondered whether you should invest in search engine marketing or search engine optimization. The answer is simple. We believe that you should invest in both when it comes to your overall marketing strategy. Especially if you’re a small business owner.
It is not an either/or between SEM and SEO. It is a both/and. Search engine marketing and search engine optimization work best in tandem with one another. Both tactics allow you to get your web content in front of as many people as possible, which translates to increased brand awareness, lead generation, and revenue.
If you want to simply utilize SEM, that’s cool. There are plenty of Minneapolis PPC management agencies and resources that we would be happy to recommend for the small business owner (other than ourselves of course).
Here are a few resources from our Minneapolis agency friends that we’d recommend:
- 5 Common PPC Myths and Why They’re Wrong by Rocket55
- Snap Agency’s Blog Post on PPC Advertising
- Hook Agency’s Blog Post on Avoiding Fake Google Ad Clicks
- 5 Ways SEO and PPC Complement Each Other by Olive & Co.
- SEO + PPC = A Winning Team by Top Rank Marketing
However, if you’re interested in SEO along with your PPC campaign be sure to read our introductory article on What Is SEO? and get a free SEO audit by clicking the button at the end of this article.
So, when your fielding your prospective Minneapolis PPC management agency, be sure to ask them two basic questions:
- Which SEM platform do they recommend for online marketing and why (Google, Bing, both, or something else)?
- Should your business be focusing on SEO or PPC at this time or some combination of both?
Asking these two initial questions will help you to gauge the agency’s competency and knowledge of pay-per-click management.
As always, we’re here to help you!
We hope you find the right PPC management services for your business’ needs.
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