The landscape of social media is something we love here at 8-bit Rex. Our favorite part is the way that it connects us to other people far and wide and allows us to build community in so many different circles.
From a business standpoint, it can be one of the greatest tools to help boost sales and awareness for your brand. Despite social media being such a great tool there are a lot of ways in which it can be extremely challenging and although doing it right can produce great results… doing it not so well can be a huge hindrance to your growth.
Let’s jump into some social media best practices so you can be sure you rock at your social media marketing.
We’ll start out with some of the things you should be doing on social media. Most of the do’s are self-explanatory but worth sharing. Reminders are good occasionally.
1. Create and/or maintain your identity
Across the different social media platforms, there are different places for different pieces of content. An example of this would be how Instagram is great for pictures and twitter is great for text and message threads. Within the different platforms that you use for your business, it is extremely important to maintain a consistent and coherent brand identity.
You want your audience to see you on all the different platforms and still be able to know it’s you just from the content that you are putting out there. Check out this awesome article from Canva, one of the best resources out there, on building a brand identity through social media.
Simply put, you want your customers and potential customers to encounter a standardized brand across all your social media platforms. No discrepancy!
2. Interact with your audience
This one is pretty simple, but some people might still be wondering “When do I interact with my audience?” The answer is, as often as you can. Everyone loves to feel recognized, when you interact with your audience regularly, they will become even more loyal and are more likely to become true representatives and ambassadors for your brand.
Interaction demonstrates that your brand cares and wants to engage with it audience. People will take note of this and reciprocate.
The Do Not’s
1. Don’t ignore or delete comments, questions, or messages
While it can be easy to overlook some people’s comments, especially if they’re negative, it’s never beneficial to do so. A good rule of thumb is to think, if this was a face to face interaction, then I’d always want to hear them out. It’s better to respond to those negative comments than it is to just shut them off, delete them, or forget about them. And who knows, you might be able to change someone’s opinion or learn something!
2. Don’t spam or overshare your own content
It’s always important to get your name out there, that’s what social media is all about, right? I would always encourage you to post regularly and to share your content to help create awareness of what you’re doing.
With this in mind, it is extremely important that you are thoughtful of how much you post and share your own promotional content, it can be very easy to create disinterest in your brand or turn users off if you overshare and spam your audience.
At this point, I wish I could give you a perfect guide as to how much you should be sharing, but unfortunately, it’s different for everyone and every business. Rely on your analytics, listen to your audience, engage, and fine-tune.
If you’re looking for some more pointers check out my last article to get some more ideas about how to be consistent with content on social media.
These “do’s” and “do not’s” are what I have found most helpful to grow a brand’s following and awareness over social media. There are far more “do’s” and “do not’s” when it comes to social media best practices and I encourage you to do more research if you’ve found this to be helpful.
While writing this I found a few different articles that I really enjoyed reading through. Here are three of them to get your own research started in case you’re interested in diving deeper:
- 30 Social Media Do’s and Don’ts
- Social Media Etiquette for Business Owners: 25 Do’s & Don’ts
- Social media do’s and don’ts for 2019
Something that has recently been growing in popularity again is YouTube and video in social media. This could be attributed to how easy it has become to create high-quality videos or maybe just because there is so much more of a story to be told in videos than photos.
Some of the best videos and the most popular content that can be created is the sharing of the process or “behind-the-scenes” content. Audiences love seeing how the product or service that they purchase/use is made, prepared, or set up. The process of the day-to-day is something that audiences thoroughly enjoy taking part in.
For just a minute let’s think of YouTube. From an entrepreneur’s standpoint, we might not think of YouTube as a small business but in April of 2005, it was. Jawed Karim, a co-founder of the site posted the first video on April 23rd and in October of 2006 Google purchased the brand and site for 1.65 billion dollars (for more fun stats check out this article).
Since then Google has scaled the company and built it to a value that is estimated at $160 billion according to an article by Looxie. While YouTube is by far an exception, I think there is something to be learned here, people love videos. Video, whether that be through YouTube, Instagram, or Facebook can be one of the best ways to market your brand and gain some serious traction.
Here are two ways that you could utilize video in your social media strategy.
1. Start a YouTube channel
Starting a YouTube channel isn’t something that will work for everyone or for every brand. If you’re considering this option, it’s important to think of a few different things: What will my videos be about? Who would my target audience be? Could this bring in any potential business? Some of these questions might be easier to answer than others and some of them might not be able to be answered at all.
The thing to remember is that in the end, you’re trying to creatively drive business and create brand exposure. Here is an article with some fantastic YouTube marketing examples. Companies such as Nike, Adidas, GoPro, and many others use YouTube to connect with their customers and sell their products. I could go on and on about why I think that this is one of the most valuable marketing tools for product-based companies, but for now, we’ll save it for another day.
2. Share videos within social media
YouTube can be commonly referred to as a social media platform but in this section of our article, I would like you to think of Facebook, Instagram, and Twitter when I talk about social media.
On each of these sites, videos are used and displayed in different ways. Facebook, for instance, can host your videos with no restrictions up to 45 minutes or a 1 GB file size making it incredibly easy to share great content. In contrast, Instagram has, for the most part, limited video lengths to 1 minute until more recently releasing the Instagram TV feature. Within this feature, Instagram has set the bar at 60 minutes or a 5.4 GB file size. I know that this might just be nerdy numbers to you and in a way, it might not mean a lot for your business but what it does mean is that there are options. Many, in fact, to share video content related to your brand.
These options might be overwhelming but try not to let them be. If you’re trying to break into the video sharing world for the first time, then maybe creating a short 30-60 second video for Instagram is the way to go. With the ability to shoot in 4k with the new iPhone and edit the video through different apps, no one has an excuse as to why they couldn’t start creating video content for their brand today.
I understand that even when it can seem simple to some it is still very difficult and overwhelming for others. If you’re looking into adding video, graphics, or animations into your social media best practices and overall marketing strategy, reach out to us at 8-bit rex and we would love to help you in that journey.
I hope this article has helped with some of the confusion and overwhelming nature that social media can have at times. Deciding how you are going to brand your business on the internet is something that is different for everyone and can always be improved, revised, and changed over time. It’s important to always be seeking new ideas, experiences, and ways of getting yourself out there.
Social media obviously can’t be the only way, but it can be one of the biggest ways to quickly gain exposure for your brand. If you find yourself still unsure of what to do next, reach out to us and we’d love to be a part of your process. Here at 8-bit, we’re always excited to learn about your journey and come alongside you and your brand in whatever way that best serves you!
Cole Anderson is a student at North Central University where he studies music. As a music major, he is obviously very interested and talented in playing guitar and other forms of music. When he’s not studying, writing, or playing guitar, you can typically find him hanging out with his girlfriend Jessica or being a good person and helping someone in need (cause he’s just like that).
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