The differences in strategy and tactics can be great. In this article, we work to concisely understand these differences and learn how strategy and tactics can work together.
First, we’ll talk a little bit about strategy. Strategy is a plan of action or policy designed to achieve a major or overall aim. That is about as simply as it can be put. Strategy is a powerful asset to businesses and those who own and operate them. Without a solid strategy in place and a healthy way of thinking about it, it can be difficult for you to successfully accomplish your business goals in an efficient way. If you are looking for more on strategy check out my earlier article called 3 Steps to Understanding Strategy. Basically, strategy is the plan for how businesses will reach their goals. Simple.
Tactics can be thought of as the contrast to strategy. While strategy is the plan designed to achieve a goal, tactics are the individual plans and processes used to carry those out. Catherine from Clear Point Strategy said it perfectly, “Strategy and tactics work together as a means to an end.” Tactics are the nuts and bolts of a strategic plan.
Why Strategy and Tactics can be Misunderstood
I’ve found that strategy and tactics can often be in competition. That’s not the best way to look at though. I stated earlier that they need to work together to an end; that being the businesses goals. Dummies.com has a very useful chart in their article titled Strategic Planning: Strategy vs. Tactics. This chart is a great way of seeing the differences between strategy and how they can work together.
We need to remember that these two things shouldn’t be competing but instead, should be working together to help get us to our goals.
So far, I’ve talked a lot about strategy and not at all about what good tactics are and how to create them. It’s important to know that if you are working towards your goal then you are making progress in your strategy. But, we need to be sure that we are being efficient in the ways that we are working towards those goals. Michael Schneider wrote a great article for Inc. all about tactics. I love this quote that he uses to start his article, “To do what you’ve never done, you’ll need to think in ways you’ve never thought.”
That is the end all and be all, right there. The strategies you create and the tactics you use are both of equal importance. Be willing to think outside the box and don’t be afraid to ask for help when you need it. We’d love to work with you to help create the best strategies and tactics for your company. Request a free proposal by clicking the bright, red button in the upper right-hand corner of the web page and let’s win together.
Cole Anderson is a student at North Central University where he studies music. As a music major, he is obviously very interested and talented in playing guitar and other forms of music. When he’s not studying, writing, or playing guitar, you can typically find him hanging out with his girlfriend Jessica or being a good person and helping someone in need (cause he’s just like that).
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